Arrmet’s new visual identity mantains a link with its past. The logotype, which features typefaces deriving from geometry, becomes more “italic” and “Mediterranean”. Whilst remaining clean-cut and modern, it takes on a more “humanistic” design, which fully embodies the Company’s personality.
A name is an expression of identity, it distinguishes us from all others and gives us the characteristics and qualities that make us unique. The new Arrmet logo design draws its inspiration from ’50s and ’60 Italian visual culture. This was a prosperous period in history for Italian graphic design, when many, including major companies in the furniture world promoted modern graphics, with the co-operation of illuminated architects and graphic designers from that period.